World Trade Expo In Saudi Arabia is a multi-sectoral event with a wide and extensive product profile allowing countries all over the globe to contribute to Kingdom’s development and promote their products and services. The Kingdom, without doubt, is the most attractive and largest market in the Middle East and North Africa and with an unmatched purchasing power.

The most opportune business environment awaits countries of the world at World TradeExpo In Saudi Arabia



Being in the largest economy in the Middle East
Thousands of decision makers from trade visitors await this exhibition to meet potential business partners
Jeddah Islamic Port is the largest and busiest port in the Middle East & North Africa
Bringing together leading industry names from countries with the highest trade


Icon International for Exhibitions & Conferences is bringing to you World Trade Expo In Saudi Arabia from the 13-15 of December, 2023, at the Jeddah Centre for Forums & Events.

The event serves as a gateway bringing international companies with products and services that meet local demand allowing industry leaders to explore future business opportunities.

Manufacturers, distributors, traders, importers and exporters from world’s largest trading countries are gathered on an exhibiting space of 8000 sqm to showcase the latest trends in their fields.

Taking part at World Trade Expo In Saudi Arabia will guarantee you the maximum exposure to your target audience building a new network of business leads.

Held in Saudi Arabia, this annual event opens doors for partnerships with leading company names in the country in the largest economy in the Middle East.

Check Our Sectors

Saudi Arabia International Trade Fair is a multi-sectoral event with a wide and extensive product profile

  1. Building Materials & Equipments
  2. Light industries And Machinery
  3. Interiors & Furnishings
  4. Textiles & Fabrics
  5. Kitchens And Bathrooms
  6. Swimming pool ,Sauna & Jacuzzi
  7. Catering & Hotel Equipment
  8. Home Commodities & Appliances
  9. Clothing & Leather Goods
  10. Handicrafts & Art Objects
  11. Safety, Security & Fire Prevention
  12. Franchising & Licensing
  13. Landscaping & Outdoor Environments
  14. Packaging & Printing
  15. Consumers Electronics & IT
  16. Costume Jewellery, Fashion & Accessories
  17. Perfumes & Beauty Products
  18. Watches & Clocks
  19. Giftware & Premiums
  20. Children Necessities & Toys
  21. Sports & Leisure
  22. Tourism & Travel
  23. Shipping & Transport Logistics


Building Materials & equipment


Light industries And Machinery


Interiors & Furnishings


Textiles & Fabrics


Kitchens And Bathrooms

Saudi Arabia – Investment Climate

Vision 2030 is aimed at diversifying the Saudi economy away from oil revenues. It contemplates the development of new economic sectors and a significant transformation of the economy. Spearheaded by Crown Prince Mohammed bin Salman, the economic reform program seeks to expand and sharpen the country’s knowledge base, technical expertise, and commercial competitiveness.

To help accomplish these goals and develop nascent industries, Saudi Arabia seeks increased foreign investment and international private sector participation in its economy. Regulatory changes were made to allow foreign investors to own stakes in Saudi companies, significant investments in infrastructure were made.

A tourism visa was introduced, opening the Kingdom to non-religious tourism for the first time. To further facilitate investment in priority segments of the economy, the Saudi Arabian government elevated two Saudi authorities to full ministries in 2020: the new Ministry of Investment and the new Ministry of Tourism.

Saudi Arabia infrastructure remains at the forefront of Saudi Arabia’s ambitions as it pursues its Vision 2030 goal to become the most important logistics hub in the region, linking Asia, Europe, and Africa. By establishing new business partnerships and facilitating the flow of goods, people, and capital, the Kingdom seeks to increase interconnectivity and economic integration with the world.

Saudi Arabia’s Consumer Potential

Despite short term impacts from economic restructuring and the introduction of VAT, consumer appetite in Saudi Arabia is improving, translating into a positive outlook on a strong rebound in consumption.

Spurred by the convenience and wider product variety of shopping online, Saudi consumers have grown increasingly comfortable with e-commerce. On average, three out of five Saudi consumers shop online at least once every three months.

Unlike other western countries where Christmas and Thanksgiving are the peak selling seasons for retailers, Ramadan is the retailing highlight of the year in the Kingdom. During this holy month for the Muslim community, consumers tend to look for new apparel and footwear, as well as gifts for family and friends. According to Payfort, most shopping categories expect a seasonal surge in consumer spending during this month.

In order to capitalise on Ramadan’s revenue generating opportunities, companies engaging in cross border sales to Saudi Arabia should plan ahead for fulfilment and logistics activities. Arranging shipments earlier (at least two weeks before the commencement of Ramadan) and in larger quantities are recommended to avoid delays and inventory shortage during the month.

Register Now